1. Streetball will gain more exposure on television and in the media.
ESPN will very likely invest more time and money in the Streetball series. EDIT: The Mix Tape Tour turned out to be one of the most popular shows for ESPN. What wasn't known was that according to Tim "Headache" Gittens the players were not compensated by ESPN for the reruns that ran through early 2000's, despite it being one of their most popular shows.
Producers from various TV studios will explore streetball as a sports entertainment. Perhaps by mixing the WWE and shows like Slam Ball someone will be able to sell a form of streetball unlike anything we see, complete with actors, stories and plots (and convince the audience that it's "genuine" streetball). EDIT: Thank goodness this didn't come to pass.
Expect to see more streetball video games and video games with streetball elements. The NBA Street series has already finished 3 solid games, with plenty of celebrity hidden characters like the Beastie Boys and even game legends like Mario, Luigi and Princess Peach. Maybe the people at EA will introduce real legends in the next game instead of fictional ones?
NBA Street, EA Sports BIG, 2001.
Street Hoops, Black Ops Entertainment, Activision, 2002.
NBA Street Vol. 2, EA Sports BIG, 2003.
NBA Ballers, Midway, 2004.
NBA Street V3, EA Sports BIG, 2005.
NBA Ballers Phenom, Midway 2006.
AND1 Streetball, Black Ops Entertainment , Ubisoft 2006.
NBA Street Homecourt, EA Sports BIG, 2007.
NBA Ballers: The Chosen One, 2008.
The thing that I discovered many years ago when I was in contact with the Notic crew was that several of the teenage players were recruited by EA in Canada to do motion capture for the game. A number of the trademark moves would appear in NBA Street Vol. 2, and beyond. I doubt that any of those kids was fairly compensated for their work. Worse yet one of the new characters added to the game "Biggie Little" was clearly based on the youngest member of the Notic; Rory "disaster" Grace. Although the kid was made into a Black character. I guess exploitation is sometimes the name of the game.
2. Companies are going to hesitate about doing a streetball tour this year. Rather sponsors will organize events and invite teams to compete, similar to the X-Games set up.It seems that 2005 is the beginning of the end for streetball companies and leagues. The problem is that each tour features its own legends and version of the game. Each company has also started up in the hopes of succeeding in the business and getting paid. The only problem; whom are people supposed to believe as having any one real legend or tour? EDIT: Streetball died in popularity in the mainstream, the writing was on the wall as early as 2003 when Dave Chappelle made fun of the mix tape phenomenon on the first season of his wildly popular TV show.
The Street Basketball Association already has it's own league and tour. They have a few recognizable names from mix tape and EBC tournament fame. Where their tour goes and how many others will join in their crusade remains a mystery. EDIT: This came, and went as fast as it was announced.
The National Freestyle Basketball Association had also been formed and closed within a year. With only one franchise, the LA Hooptainers, it was not hard to see why they disappeared.
Roc-A-Fella Records sponsored "the Rock" streetball brand of entertainment which was founded by Anaconda Sports. Like the NFBA before them they came and went within a year.
Sadly it looks like the Adidas streetball challenge happened once in Spain in 1999 and never again. Too bad.
Nike has not officially announced a 2005 Battlegrounds tournament. Sadly Asia was not invited to compete against North America and Europe last year. If Asian countries are not invited to compete expect to see Nike host Team Battleground competitions in Asia instead of individual contests.
The EBC which once called the AND 1 tour and videos fake and phony launched their own tour in 2004. We are still waiting to see if they will announce a new tour this summer. EDIT: This came, and went as fast as it was announced.
Team Suave and Smooth has been formed by some of the people associated with the long-defunct Dunk Nation site S&S featuring a collection of some of the greatest dunkers ever. A mix tape, clothing line and tour is planned as well... rather has been in the works for a few years now. The only claim to fame for these adults is beating the high school players from the Notic. EDIT: This came, and went as fast as it was announced.
The Killer Crossover Tour is now a few years in. Hot Sauce is the headliner for this tour. Previously Sauce's tour ran before and after the Mix Tape Tour, this year he and some of his AND 1 teammates will try and compete directly against AND 1. Will the talent pool be spread thin over too many tours and players? We'll have to wait and see. EDIT: This came, and went as fast as it was announced.
3. Miscellaneous streetball crews will begin doing more entertainment shows. Plus websites about streetball will pop up from all over the world.
In English or in Spanish, Streetball Style is trying to expose the Spain side of streetball.
4. There are plenty of talented ballers that may not be getting as much exposure as they deserve. Here's a short list on some talent to keep an eye on:
- Luis "Trikz" De Silva sadly what could be argued as the best freestyle basketball player in the world does not have his own web page or mix tapes. So finding his appearances in anything other than the Nike commercials is going to be tough. His teammates in the Nike Campaigns, Arnold "A-Train" Maurice Bernard and Christian "Hands" Scott Franklin are talented, but Trickz is on another level. He is a genius in the handle department and has contributed a lot to streetball. Keep an eye out for the influence his routines have all over the world. EDIT: Luis became an actor, and appeared in dozens of hits including Fast and the Furious: Fast Five.
- The Notic crew, King Handles, Goosebumps, J-Slice, Dazzle, Disaster, et all... For as long as fans keep on waiting, eagerly for the mix tapes, and the fame of the players spreads all over North America, we will continue to see these players grow and mature. Hopefully the team can stay together should the industry try to throw money their way. EDIT: The team dissolved, and in 2022 reunited for a documentary movie.
- Demetrius "Hook" Mitchell. At 5' 9" nobody believed he could out-ball anyone he faced. But he was a God to people like Gary Payton and Jason Kidd. Hook threw it all away for drugs but his legend never died. Check his movie and never forget that these playground legends are all real people, and capable of making the same mistakes as anyone else.
- Hot Sauce has let his contract with AND 1 expire. He doesn't have a website, nor do his reps at Urban Visionaries, they have been promising that for a few years now. Sauce is one of the few mix tape players to own his own name. With shrewd business sense and a name that flows his Killer Crossover Tour and other business ventures will eventually take off, with or without the help of AND 1. EDIT: He joined the Street Ball All Starz team, and made a few appearances in TV. Sadly the popularity for stadium tours never rematerialized.
- Headache should also serve as a cautionary tale to other streetball players that think the business is easy. Tim "Headache" Gittens was one of the founding players on the Mix Tape video and tour. However his constant accusations against AND 1 on national TV proved too much to keep him on board. He was soon removed from the tour and company. Despite all his skills Headache no longer has the support and exposure that the mix tape tour once offered. This will find getting a shot in the NBA that much harder. EDIT: Headache became a pro trainer, and will be detailing his experience with the AND1 Mix Tape Tour, and the inconsistencies with the documentary in an upcoming book. - Rafer "Skip to My Lou" Alston and Stephon "The Handler aka Starbury" Marbury. Both point guards in the NBA have solid street credentials and are the first street-bread players since Dr. J and Wilt Chamberlain to show the NBA that they are more than just flashy entertainers, but in reality basketball elite. Both players making it into the Eastern Conference Finals in 2004 have solidified that status. Only a championship ring now can seal the deal. EDIT: Both retired, had some controversial moments both on, and off the court, but they also elevated the status of playground legends being NBA stars.
- Ken "Cyclone" Rodriguez is an incredible freestyle performer with the Harlem Wizards. He joins other streetball legends, turned tour players James "Speedy" Williams and Alvin "Anti-Gravity" Pierce. Be sure to give their promo video a look.
- The best that the Bay Area of California has to offer will continue to gain momentum on YPA a second DVD is almost out. Popular player Roberto "Exile" Young aka "the Young One" was featured in Season 1 and Season 2 of the Streetball television series. Apparently someone impersonated Exile online and the AND 1 players took offense to that accusations that their tour really was phony. Exile was booted from the tour bus and the real Exile tried to defend himself. With the loss of Hot Sauce and the credibility of the Mix Tape tour in jeopardy could a YPA tour be in the works? EDIT: This came, and went as fast as it was announced.
- Garo Salibian is doing a hell of a job by trying to keep track of every basketball web site in the world. He should be getting paid for his efforts and you should stop by and see what he's got.
- The Japanese freestyler Bullet. Voted the King of Freestyle in Japan 2004. Bullet had a very good assortment of tricks and flavor. He was able to switch things up when running against the champ from Osaka, RHYTHM. The Chinese Freestyle finalists simply could not match the quality of Japan's talent. Why? Possibly because there is not as much access to technology in China as there is in Japan. Chinese finalists were pulling copies of "Trikz" De Silva routines from two years ago whereas Japan finalists like Bullet, RHYTHM and MIX were doing more of their own thing.
- MIX. She is not the first young woman to compete in the Freestyle tournaments but she was the first to place in a major competition. She lost to Bullet in the live freestyle final however won the web votes over Bullet in online polling. Expect to see more of MIX, Bullet and RHYTHM in advertising and promotions (at least in Japan). And if some Nike person is reading this please give me her e-mail addy, she's cute and talented!
- Billy Harris. He is that old guy talking a lot of sh-t in the Battlegrounds DVD. Who is he and why is he getting away with all that talk? If you don't know you'd better learn. Billy "the Kid" could have very well been the best basketball (street, pro or otherwise) player ever.
- Mr. Woo. Without a doubt Mr. Woo is the world's greatest freestyle football (soccer) player. So why his he listed here with the streetball players? Simple, his skills are legitimate and a lot of his moves are now getting picked up by freestyle basketball performers around the world. MIX used some of his tricks in Japan to great success. So if you ever feel like you are hitting the limit of freestyle moves in basketball, just take a look at what he does without using his hands and you should be inspired.
- Abbas Farid is another great football freestyler that should be studied by all freestyle ballers.
5. The bubble will burst! EDIT: this happened a few years after the blog was posted. Here is an example; Streetball fights to stay relevant, an article from 2011
That's right. I said what everyone in the industry is fearing to predict. The streetball bubble will burst sooner rather than later. The market is saturated with too many companies, players, mix tapes and tours. Each of them trying to send a different message as to what streetball is about I.E. they are the "real deal" and nobody else is. Each of them trying to cash in on the craze as fast as they can.
Right now a lot of players assume that the ride will last forever. The money is here. The fame and girls are all here... for now. Sadly a lot of street talent get caught up in the hype and don't have a clear sense of the bigger picture. It is only our culture selling them short on their potential. Everyone hypes these players up and assumes that they will also always be at the top of their game. Ballers want to be rappers, rappers want to be producers and producers want to sponsor some ballers so they can make more money. It's a vicious cycle and it won't end until the reality of streetball comes crashing down.
Fame has a price. Once you become the hot thing in mainstream America the only place to go is down. The mainstream audience is always after the "next" big thing. I see streetball as being the new thing over "extreme" sports like skateboarding. Kids are trading in their skateboard and helmet for a basketball and swingman jersey. For another summer or two the kids will be all about streetball. Then the next big thing will come along and that basketball will find its way in the closet, along with the Pokemon cards, razor scooters, skateboards, Yu-gi-oh cards and whatever other pastime the industry sold the kids on.
Those that are about the culture and community will still keep doing it. Real skateboarders will still keep skating even if it's hated on. Real ballers will keep going to the playground even when ESPN and MTV stop airing games. Those that hung on for the ride will just go jump on whatever other bandwagon is passing by. EDIT:In 2014 some of the biggest Streetball tournaments were happening in Europe.
It may sound like I'm being a pessimist but it's more like a realist. Remember when I wrote that streetball is about the entertainment now? By tying directly into the Hip Hop path then I can predict what will happen. Thousands of ballers will step on each other to prove that they are the best and should be getting bought for their credit. After all, doesn't the Bone Collector call himself the "50 Cent and Eminem" of streetball in one interview and then in another bragged about his game:
"InsideHoops.com: Who are your favorite NBA players to watch?
Bone Collector: Tracy McGrady, A.I. (Allen Iverson)... I like everybody. Everybody exciting. Not as exciting as me, but they're exciting...
InsideHoops.com: And around here, who are the best players?
Bone Collector: Skip to my Lou and these guys. They were here before me, so you know, I come out here, I took over here now, though. It's me now.
InsideHoops.com: How much have you watched the mixtapes?
Bone Collector: I didn't really watch them that much, naw.
InsideHoops.com: Not even the very first one when Skip was like 12 years old?
Bone Collector: No, I didn't watch that at all. I wasn't really into it like that. But I knew I was better than them so I had no reason to watch it."
Arrogant? Is this not like how rappers "get over" in Hip Hop by stepping on the hard work of the MCs before them, and now ballers "getting over" in streetball by stepping on the ballers that came before them? I'll let you decide. To read the full article visit InsideHoops. EDIT: Many years later he was still dreaming of reaching superstardom. Bone Collector tried to get into the NBA at the age of 37
All of the players and all of the companies each fighting for a slice of the pie... it doesn't have to be this way though. If all the best streetball players and teams united there would be, without a doubt, enough talent to form a universal professional streetball league.
Of course for many years they wouldn't be making money, or breaking even at all. But in the long run, a united front could make it easier for the next generation, and next generation of street ballers to be able to conduct a serious business. For once, streetballers united could be able to do far more for the collective than just whatever moneys the apparel or entertainment companies are throwing their way. I'm talking streetball lawyers, agents, endorsements, programs, businesses, collective bargaining units, investment strategies, health care, retirement plans and insurance. Right now most touring streetballers don't have very solid business sense, health care or plans for the future. For them it's just about balling over the summer and making as much as they can. But if they worked hard enough for it eventually some sort of universal streetball league it would be a viable option for a player. Can you imagine if a really talented player had a choice other than the NBA for which to highlight his (or her) game?
Sounds like a pipe dream right? Well, they always said the same thing about "professional skateboarding." ESPN and the other networks assumed that the skateboarders would always be unorganized and easy prey for the entertainment industry. Within the past few years many of the pro skateboarders unionized and actually have walked out on several major, televised, events until their demands were met. Before they unionized, companies like ESPN would not pay the skateboarders on any set scale, nor would they give them residuals for video sales or movies shot for the IMAX. Now skateboarders united have a voice. They can argue for health care and their fair share of video sales and promotions. Skaters will determine their own fates whenever a large company decides that they want to exploit them to try and capture the "youth market." Wouldn't it be great if streetballers had that sort of support to turn to whenever they might get exploited?
Skateboarding doesn't have rules or seasons of play. Skateboarders just do what they want and somehow were clever enough to organize. You would think that the ballers would grow up and stop playing the selfish game? After all, if a bunch of skaters from all over the world could do it, there's no reason that streetball players couldn't. Time to stop playing the greed game, streetball is going to be finished in pop culture before it even gets established.
To those that took the time to read these articles I say thank you. Try and spread the word to those that haven't. Tell them to get educated about the game and do their part for the culture and community. Take a look at the bigger picture. Streetball isn't just about one mix tape player or one country. The game that became famous on the streets of New York now belongs to the world. It is up to us to keep it alive and make sure that it is treated right.
Peace,
Noe V.
Did you ever play basketball? Or any basketball video games? Were you a fan of the Mix Tape Tour, or freestyle basketball? Or is this the first time you're hearing about it? Let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!
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