The Best There Ever Was, Part 1 - A 1UP classic from March 10, 2005

The story of Fly and the Black Widow.

"Current streetball players, they owe their whole livelihood to the cats that played the game before. You know, just as we owe our existence to our mothers and fathers. You know these cats playing ball on the streets owe the checks that they getting, the shine that they getting, the exposure that they getting to these cats."
- Scoop Jackson in Nike Battlegrounds.

I'm going to try and keep my editorials to a minimum this time around. I apologize in advance for the gratuitous use of the "N" word in later parts, these are the players speaking and not me. I didn't censor anything because I figured that sometimes the truth doesn't sound as harsh as it should. For the most part I'll try to let the legends tell their stories and warnings in their own words. I hope you enjoy.

James "Fly" Williams: Get this straight, that until he said his real name, people assumed that Fly was James' real name. His game was so incredible that people assumed that his parents had labeled him Fly from birth. James was Fly before Curtis Mayfield had even filmed "Super Fly."
On the blacktops Fly was always good, very good. But in his teen years Fly shot up some six inches seemingly overnight. The next thing people knew was that Fly was 6' 4" and had the speed and handles of people a foot shorter. Some of Fly's life is accounted in the book Heaven is a Playground.
"You can go from east to west, north to south, borough to borough. I'm the only one dropped 50 in a half, regularly. You know, like a kid with diarrhea. You know I was tough man, played two or three different games. You know what I'm saying? 60 here, 45 here, 55 there. I used to add them up in the course of the day. I scored about 200 and change, you know."
- Fly in Nike Battlegrounds.

Fly was flamboyant, in the way he played, the way he dressed and the way he presented himself. On the court he was cutthroat and playful at the same time. Often times making the audience laugh at his antics and making his opponents steaming mad. Fly had exceptional dribbling skills and made players fall with his mad handles. Sometimes he would dribble the ball out of bounds just to get a drink of water and then return to the game and finish off his opponent. He could do all of this to regular players and could hold his own against the best NBA and playground legends like World B. Free, Earl "the Pearl AKA Black Jesus" Monroe and Earl "the Goat" Manigault.

"I was born too early, with the money they givin' out now. They should have thought about me 25 years ago. I'm gonna tell it like it is. I'm gonna keep it real, you know. If anybody come to me, I'm gonna keep it real, anything I tell ya it's not no myth bro."
- Fly in Nike Battlegrounds.

Fly dominated in college at Austin Peay State University and won several scoring titles as a freshman and sophomore, twice scoring 51 points in a season. He was drafted into the ABA and maintained his sense of humor and flamboyant game. In the ABA he was pitted against Dr. J and David Thompson, both sky walking prodigies whose game paralleled Fly's.

When the ABA folded many players were drafted into the NBA but Fly remained on the outside. In the case of Fly there is no blacklist, no conspiracy. Fly understands that his game was too advanced for the rules; he knew that his attitude was also bad and wouldn't allow him to get along with any coach.
The downward spiral of Fly began in the late 70's and by the mid 80's Fly had been reduced to a drug-dependant shadow of his formal self. His basketball skills drained by a hard life on the streets, Fly got through by hustling. After being shot and left for dead in a botched robbery Fly was brought back to life in the ER. Knowing that it was as close as any man could come to getting a second chance Fly swore of drugs and crime.

Fly became a motivational speaker and today spends his time with kids and people on the street. Trying to turn them around by sharing the darkest moments in his life. He knows that people might not be ready to hear about how hard life can be, but Fly's lessons are as important as the lessons any other playground legend has ever lived. The only difference is that Fly is not too ashamed to hide the truth from those willing to listen and learn. The current crop of street players has Fly wondering, have they earned a name or are they simply being labeled street players for someone else's gain?

"The street legends today is guys they give a name to. I mean we earned it man, you know, year after year. I mean a guy plays now for two years and he's 'Kid Dynamite'. "
- Fly in Nike Battlegrounds.

To read a detailed account of the life of Fly visit this SLAM Reprint Article.

Some 20-odd years later in New York (on Fly's turf), a 19-year-old Tyrone "Alimoe AKA Black Widow" Evans was one of the hottest players at the Rucker. The son of Jerry Tarkanian, the coach at Fresno State in California, spotted Alimoe, Rafer "Skip to My Lou" Alston and Chris Parker and offered them tickets to fly to Fresno.

"At the time we were like the hottest dudes in the tournament. Get you guys supposed to go to Fresno City and then Fresno State. But at that time I was caught up in the street life. So what I do, Tarkanian sends me a plane ticket; I take the plane ticket and try to cash it in. I go upstate to Sullivan Community College, which is an hour and a half away. Therefore I can still come back to the hood. See if I had gone out to Cali I'm thinking at 19 'He gonna make me run, make me play D.' I like New York; cause New York let me get away with everything. They like me for what I am. I don't gotta work, I was lazy at the time.

I had a guy that was paying me. I can't say his name. He would just hit me and my boys off just for playing with him in the summer. Its wintertime, ain't no games, he's still hittin' us off. So you know how that is. Got a new chain, I'm in all the parties, all the rappers know me.

 
I just messed most my life up listening to everybody tell me 'You better than Jordan. You nice.' So I don't gotta go to school, I'm nice. I'm gonna do this forever. But when you get to 24 it ain't funny no more. You know what I'm saying? Cause guys asking me 'Al you were supposed to make the league since you were 17. What's up' Now it ain't funny no more. See what I'm saying?

If you ain't strong yourself it's a lost cause. I take my hat off to Skip for that, he's seeing the bigger picture. Me, I'm standing around there, hanging around, drinking all day, smoking weed, whatever. Rafer goes to Fresno State. Rafer is on ESPN getting double-doubles. From there Rafer gets drafted by the Milwaukee Bucks.

 
I called Tarkanian for a recommendation. I can't get in contact with him. That's karma kicking you in your ass right there; you understand what I'm saying? No matter how good they telling me I am, no matter how much I work, I don't have no resume. And it came from that choice that I made. You know what I'm saying?

A lot of guys say AND 1 raping you, they making 400 million, yeah, yeah, yeah, yeah. That's all I got right now is AND 1.

Guys just think AND 1 is just for highlights. They take that too far and think we really don't know how to play. And they wrong. It's up to us to change their perception on how they think of us. It's up to us.
[On the fans of streetball and the players] That's like saying 'forget the NBA, this is good for me.' Know what I'm saying? NBA ain't for everybody."
- Alimoe from Season 1 of ESPN's Street Ball.

Fly, and Alimoe were two brilliant players, but were they the best from the street? Let's dig in a little deeper in the next blog. If you know the stories of any street legends that could have been then let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!

Who do you think you are? The Abbas Farid interview - A 1UP classic from January 9, 2009

Hello friends, in case you didn't guess, the champion freestyler I mentioned yesterday was Abbas Farid. When I first saw clips of him online I could tell right away that he was going to go places. I'd kept an eye on his website over the years and saw how he developed. It's uncanny, the juggling tricks he does with his two feet most people could never do with their hands. His style and bag of tricks are actually where I got the inspiration for most of my streetball illustrations. Whenever I hit a bump I just ask myself "what would Abbas do?" and before too long the trick is on paper. But I'm not here to talk about the man, I am here to introduce him to my friends on 1UP.

Noe V: Can you tell us how you discovered the sport of football?

Abbas Farid: I discovered the sport in primary school when i was about 7/8 years old, but i only played for fun, cricket was my specialty back then. At 14 i remember watching the Brazilians play in world cup 98 and Ronaldo gave me goose bumps with his skill and how he was destroying opponents, sincethen i wanted to beat players the same way he did and i took football seriously from there.

NV: Who were your favorite teams or players while growing up?

AF: My first team i supported was Liverpool, I don't know why, maybe it was because of Steve McManaman, he was awesome. Then after 98, I became a fan of Ronaldo and started supporting Inter Milan, After Ronaldo's billionth injury I lost hope in supporting teams and just started to watch the top teams like Barcelona, Man-U etc. Now I don't support teams, I just support the sport itself and great teams/players who make the game beautiful.

NV: Did you play for a school team or league before your freestyle exploits?

AF: Yes, at 16 I was a striker for my high school, we only had 3 matches in that year due to bad weather and cancellations, but i scored 5 goals in 3 games, so i was quite happy about that!

NV: How did you discover freestyle football?

AF: The term 'freestyle football' actually started in 2001, before that it was just known as football tricks, so you could say I started 'freestyling' since i was 15. I wanted to learn new skills to impress any football scouts so that I could get promoted into a higher team, unfortunately where I live no scouts ever came, so I never had a chance, my 3 years of solid training felt wasted. In 2001 Nike launched the freestyle campaign and I decided to give it a shot. I surprised myself to getting into the finals twice which boosted my confidence massively, from that event I practiced even harder so that in 2003 I was prepared to win the next competition and fortunately things all went to plan. After winning the competition i decided to take freestyle on as my profession.

NV: If you could put a rough estimate on years / hours spent practicing before the Nike contest how long would you say that was?

AF: Roughly about 4 hours everyday and about 3 years of practice until I won the Nike contest in 2003.

NV: Were you working or going to school when the contest took place?

AF: I was at school, Nobody knew I skipped a day except for my best friend, I came back to school the next day as a winner from the London event and nobody knew what I achieved until they saw me on MTV, which was like 1 month later. A lot of faces changed!

NV: When I closed the previous blog I asked the readers to guess which person in the original Nike / MTV video would go on to be crowned the best freestyler in the UK. Obviously that was you, can you tell us a little about the format and competitors?

AF: It was a unique format, but i'll try my best to explain: In total, there were 4 competitions held in UK, 2 in Manchester and 2 in London, it was an open event for basketball and football freestylers, the winner of each event in Manchester advances into the final, giving a total of 2 winners, the same rule with London, giving 4 winners in total. Each event had about roughly 7,000 freestylers competing and the judging system was very harsh, talent was getting slashed down very quickly so you needed to impress. I enteredthe London event and the competition was tough, many of the freestylers who entered there have turned out to be professional freestylers today! After winning, the 4 winners compete in a tv commercial on MTV, allowing the public to vote by SMS for their favourite freestyler, there is only 1 winner, no 2nd or 3rd place existed, thanks to the people, I was their favourite!

NV: Were you friends or did you make friends with the other freestylers you competed against?

AF: I made friends with them.

NV: What did your friends and family say when you won and had gotten a commercial?

AF: They were happy for me and i remember my brother saying, "you must be grateful to God because this success can go in a snap."

NV: Since then you have gone on to do live freestyle performances all over the world. Can you highlight some of the places you've been to and events you've performed at?

AF: The highlights for me would have to be, performing with Ronaldinho in San Siro, Freestyle tour the cities of Indonesia, My Freestyle competition adventure in Malaysia and the performances in Saudi Arabia, but these are only to list of few.

NV: You are now a part of a select group of athletes that Nike contacts to do commercials or special promotions from time to time. In street circles these are men and women that have reached the peak of their craft. How does it feel being part of this group?

AF: I guess it's a nice feeling to have, but I don't focus on this too much otherwise ego can take over, I've had to work extremely hard to get to where I am today and I'm nowhere near my peak. Any slacking & i guess you could say I'm out of the "circle".

NV: Have you gotten any exclusives that would make sneaker fiends jealous?

AF: I have been given many exclusive things, such as footballs, trainers, shorts, t-shirts, but i'm not sure about the jealousy part, I try not to develop haters around me. Sorry for the boring answer!

NV: Whom are your favorite freestylers, whom do you admire?

AF: Jeon Kwon, John Farnworth and Sean Streetstyle are my favourites at this moment, but in terms of sports stars whom I admire, they are successful champions in their own sports, like Micheal Schumacher, Lewis Hamilton, Jackie Chan, Romario, Bruce Lee and of course my mum.

NV: Which professional athletes have you met on your travels, which is your most memorable experience?

AF: I have met the De Boer brothers, Edgar Davids, Teddy Sherringham, Cesc Fabregas, but most memorable is Ronaldinho, because he said to me when finishing the show "you best man" (not the best english, but a great compliment).

NV: How much work and preparation does it take to create a freestyle routine? What about staying in shape and training?

AF: It takes a lot of work to create a freestyle routine, to think of your own ideas, master them and then apply into your routine takes a lot of time, it's easy and quick to copy others as it's already been done. Staying in shape will depend on the level of difficulty in your routine and the tricks you pull off, I can safely say that it has come to the stage that I'm having to focus on my diet.

NV: Which is most important to becoming a good freestyler, is it athletic ability, imagination or determination?

AF: Ideally all, but for me it's imagination, this is the reason of freestyle.

NV: People often confuse freestyle with lack of real sporting ability. How much of a threat are you and your colleagues in football, futsal or panna?

AF: I love futsal and I am confident at it, control is my specialty and I love to out do people, kicking or fouling me is pointless because that just makes it easier for me to humiliate you, I can be crafty when i want to. I can also play on the pitch. The misconception of "freestylers can't play on the pitch" has been made up by some random dude and it's a myth.

NV: What's the worst you've ever gotten an opponent in a game, have you really "broken their ankles"

AF: I'm aware the term "ankle breaking" is common in basketball, typically from crossovers. But in football, the only way to break an ankle is to step on them & that's cheap, but I have damaged a lot of defenders, even to the point where they have walked off the pitch with shame during play, I have a lot of stories, but many people will think i'm lying and making stories up.

NV: The culture of freestyle, or for that matter "action sports" like skateboarding, is sometimes used for commercial purposes by those whom do not understand it. A purist would say that freestyle needs to remain on the street, or in underground in order to survive and grow. That they should avoid commercial work for the sake of "keeping it real." At the same time opportunities arise for those that are very good, opportunities that mean a way to provide for themselves and / or the family. Is there a line you have to walk between the street community and the professional world?

AF: Well, from my point of view a true purist will talk with their skill instead of preaching, if you truly love the sport, you will be awesome at it, hence "keepin it real" and offers will come knocking on your door. There's no major line in the underground and the professional world, they both depend on each other, underground keeps it a cool sport and the commercial inspires more people to get into it. It's a growing cycle. Generally you'll find streets are more into combos and technical moves where the professional world is into shows and crowd pleasing moves, I do try my best to balance my image that can fit in both worlds.

NV: How do you deal with the pressures of traveling and competing or performing under less-than-friendly circumstances?

AF: I just practice more.

NV: Do you have any nightmare experiences from the road?

AF: Nothing too bad really. Hectic travel schedules can get tiring and most recently a certain airline from France manage to leave my baggage in Paris on a transfer flight to South Africa, which messed my schedule up a little!

NV: Since this is a videogame community I have to ask the obligatory videogame questions. Do you play videogames and when did you get into them?

AF: Yes, my brother used to own a Spectrum, games were made on cassette tapes and each game used to cost £1-2, those were the days! I got hooked into video games when Doom was released in it's original decade, had a 486 pc (before mhz was introduced) and i loved it, iddqd, idkfa, those were the good times.

NV: Any favorite systems or titles?

AF: PC is always the best system, but mainly it's either pro evo or gran turismo.

NV: Any titles you look forward to playing in the new year?

AF: Um... I'm not sure what games are being released next year, but 1 game I am waiting for is Gran Turismo 5 (the version where they promised physical damage on cars) although I'm not sure when they'll release this, but hopefully by next year.

NV: Have you ever been tapped for motion capture sessions for games or animation?

AF: I've not done motion capture yet, closest thing I've done to that is green screen stuff, but I'd love to have the opportunity to do motion capture, I'm really fascinated in these kind of things and keen to do an exceptional job.

NV: What are your plans for the future?

AF: My plans are to push and promote football freestyle, so that it gains more recognition, more respect and more people involved. I believe this is the way forward. I am also working on a few projects myself, but unfortunately I can't reveal too much yet, but you will find out in good time!

NV: Are there any people or companies you'd like to work with?

AF: Always, there are too many out there, so the list would be massive, but as a personal preference, I'd like to work with Nissan, because my favorite car is the Skyline R35! But seriously, there are too many companies to choose from, so this is a tough one i'm afraid!

NV: The freestyle football scene is very thin in the US. We're more about freestyle basketball than anything. Do you have any advice for those budding athletes that want to make a career out of freestyle sports?

AF: Be creative, believe in yourself, respect others and have fun! Keep it real!

NV: Thank you for your time and I wish you all the success in the world!

AF: Thank you very much!

Are there any lesser known athletes that you've always wanted to talk to? I'd like to hear about it. Let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!

Streetball: The Big Picture, Part 4 - A 1UP classic from May 30, 2005

Let's talk about the future. EDIT: Well I guess this is talking about today instead of the future since the post was written 17-years-ago. Did my predictions come to pass? Let's find out... 

This is the last part in the series. I hope to have gotten you thinking about the bigger picture of streetball. It's bigger than one company, one player or one mix tape. It's a global phenomenon, but still all about one game. So what does the future of streetball look like? What can we expect to see and what surprises are around the corner? Let's try and figure out what the future is by making some logical observations.

1. Streetball will gain more exposure on television and in the media.
ESPN will very likely invest more time and money in the Streetball series. EDIT: The Mix Tape Tour turned out to be one of the most popular shows for ESPN. What wasn't known was that according to Tim "Headache" Gittens the players were not compensated by ESPN for the reruns that ran through early 2000's, despite it being one of their most popular shows.

The EBC has started to broadcast famed Rucker games on MTV with the show Harlem Hoops. MTV and Magic Johnson have already produced the reality show "Who Got Game?" They will most likely follow it up and pursue other streetball broadcasts, like the Nike Battlegrounds 2005 World Tournament. EDIT: This came, and went as fast as it was announced.

 
Producers from various TV studios will explore streetball as a sports entertainment. Perhaps by mixing the WWE and shows like Slam Ball someone will be able to sell a form of streetball unlike anything we see, complete with actors, stories and plots (and convince the audience that it's "genuine" streetball). EDIT: Thank goodness this didn't come to pass.

Expect to see more streetball video games and video games with streetball elements. The NBA Street series has already finished 3 solid games, with plenty of celebrity hidden characters like the Beastie Boys and even game legends like Mario, Luigi and Princess Peach. Maybe the people at EA will introduce real legends in the next game instead of fictional ones?

Street Hoops 2 seems to be put on the backburner at Activision. No word on an NBA Ballers 2 by Midway. Still the original Ballers sent a very subversive message to streetballers "you ain't made it as a baller until you beat NBA talent and cash in as fast as you can." UbiSoft is developing AND1 Streetball for the holiday 2005 season.

EDIT: It turns out that a lot of streetball games would come out in the 2000's. Below is the full list.

NBA Street, EA Sports BIG, 2001.

Street Hoops, Black Ops Entertainment, Activision, 2002.

NBA Street Vol. 2, EA Sports BIG, 2003.

NBA Ballers, Midway, 2004.

NBA Street V3, EA Sports BIG, 2005.

NBA Ballers Phenom, Midway 2006.

AND1 Streetball, Black Ops Entertainment , Ubisoft 2006. 

NBA Street Homecourt, EA Sports BIG, 2007.

NBA Ballers: The Chosen One, 2008.

The thing that I discovered many years ago when I was in contact with the Notic crew was that several of the teenage players were recruited by EA in Canada to do motion capture for the game. A number of the trademark moves would appear in NBA Street Vol. 2, and beyond. I doubt that any of those kids was fairly compensated for their work. Worse yet one of the new characters added to the game "Biggie Little" was clearly based on the youngest member of the Notic; Rory "disaster" Grace. Although the kid was made into a Black character. I guess exploitation is sometimes the name of the game.

2. Companies are going to hesitate about doing a streetball tour this year. Rather sponsors will organize events and invite teams to compete, similar to the X-Games set up.

It seems that 2005 is the beginning of the end for streetball companies and leagues. The problem is that each tour features its own legends and version of the game. Each company has also started up in the hopes of succeeding in the business and getting paid. The only problem; whom are people supposed to believe as having any one real legend or tour? EDIT: Streetball died in popularity in the mainstream, the writing was on the wall as early as 2003 when Dave Chappelle made fun of the mix tape phenomenon on the first season of his wildly popular TV show. 

The Street Basketball Association already has it's own league and tour. They have a few recognizable names from mix tape and EBC tournament fame. Where their tour goes and how many others will join in their crusade remains a mystery. EDIT: This came, and went as fast as it was announced.

The National Freestyle Basketball Association had also been formed and closed within a year. With only one franchise, the LA Hooptainers, it was not hard to see why they disappeared. 

Roc-A-Fella Records sponsored "the Rock" streetball brand of entertainment which was founded by Anaconda Sports. Like the NFBA before them they came and went within a year. 

 
Sadly it looks like the Adidas streetball challenge happened once in Spain in 1999 and never again. Too bad.

 
Nike has not officially announced a 2005 Battlegrounds tournament. Sadly Asia was not invited to compete against North America and Europe last year. If Asian countries are not invited to compete expect to see Nike host Team Battleground competitions in Asia instead of individual contests.

Nike will most likely tour the world with a new Freestyle campaign. Try clicking on a different language to see how unique each Freestyle promo is. Such as the Freestyle Clash in Japan, pitting battles for the Freestyle King in Basketball, Football (Soccer) and Skateboarding. Note, this link and the movies on the pages have been removed. Sadly Nike considers street skating as freestyle, and not real freestyle skateboarding. EDIT: There were no other Battlegrounds tournaments. However Nike did popularize local tournaments instead.

The EBC which once called the AND 1 tour and videos fake and phony launched their own tour in 2004. We are still waiting to see if they will announce a new tour this summer. EDIT: This came, and went as fast as it was announced.

 
Team Suave and Smooth has been formed by some of the people associated with the long-defunct Dunk Nation site S&S featuring a collection of some of the greatest dunkers ever. A mix tape, clothing line and tour is planned as well... rather has been in the works for a few years now. The only claim to fame for these adults is beating the high school players from the Notic. EDIT: This came, and went as fast as it was announced.

 
The Killer Crossover Tour is now a few years in. Hot Sauce is the headliner for this tour. Previously Sauce's tour ran before and after the Mix Tape Tour, this year he and some of his AND 1 teammates will try and compete directly against AND 1. Will the talent pool be spread thin over too many tours and players? We'll have to wait and see. EDIT: This came, and went as fast as it was announced.

3. Miscellaneous streetball crews will begin doing more entertainment shows. Plus websites about streetball will pop up from all over the world.

Here are some synchronized shows put on by the French kids troop The Magic Freestyle Crew Or a French site dedicated to dunking.And of course there is Slam Nation a collection of the best dunkers around.

 
In English or in Spanish, Streetball Style is trying to expose the Spain side of streetball.

4. There are plenty of talented ballers that may not be getting as much exposure as they deserve. Here's a short list on some talent to keep an eye on:

- Luis "Trikz" De Silva sadly what could be argued as the best freestyle basketball player in the world does not have his own web page or mix tapes. So finding his appearances in anything other than the Nike commercials is going to be tough. His teammates in the Nike Campaigns, Arnold "A-Train" Maurice Bernard and Christian "Hands" Scott Franklin are talented, but Trickz is on another level. He is a genius in the handle department and has contributed a lot to streetball. Keep an eye out for the influence his routines have all over the world. EDIT: Luis became an actor, and appeared in dozens of hits including Fast and the Furious: Fast Five.
- The Notic crew, King Handles, Goosebumps, J-Slice, Dazzle, Disaster, et all... For as long as fans keep on waiting, eagerly for the mix tapes, and the fame of the players spreads all over North America, we will continue to see these players grow and mature. Hopefully the team can stay together should the industry try to throw money their way. EDIT: The team dissolved, and in 2022 reunited for a documentary movie.
- Demetrius "Hook" Mitchell. At 5' 9" nobody believed he could out-ball anyone he faced. But he was a God to people like Gary Payton and Jason Kidd. Hook threw it all away for drugs but his legend never died. Check his movie and never forget that these playground legends are all real people, and capable of making the same mistakes as anyone else.
- Hot Sauce has let his contract with AND 1 expire. He doesn't have a website, nor do his reps at Urban Visionaries, they have been promising that for a few years now. Sauce is one of the few mix tape players to own his own name. With shrewd business sense and a name that flows his Killer Crossover Tour and other business ventures will eventually take off, with or without the help of AND 1. EDIT: He joined the Street Ball All Starz team, and made a few appearances in TV. Sadly the popularity for stadium tours never rematerialized.
- Headache should also serve as a cautionary tale to other streetball players that think the business is easy. Tim "Headache" Gittens was one of the founding players on the Mix Tape video and tour. However his constant accusations against AND 1 on national TV proved too much to keep him on board. He was soon removed from the tour and company. Despite all his skills Headache no longer has the support and exposure that the mix tape tour once offered. This will find getting a shot in the NBA that much harder. EDIT: Headache became a pro trainer, and will be detailing his experience with the AND1 Mix Tape Tour, and the inconsistencies with the documentary in an upcoming book.

- Rafer "Skip to My Lou" Alston and Stephon "The Handler aka Starbury" Marbury. Both point guards in the NBA have solid street credentials and are the first street-bread players since Dr. J and Wilt Chamberlain to show the NBA that they are more than just flashy entertainers, but in reality basketball elite. Both players making it into the Eastern Conference Finals in 2004 have solidified that status. Only a championship ring now can seal the deal. EDIT: Both retired, had some controversial moments both on, and off the court, but they also elevated the status of playground legends being NBA stars.
- Ken "Cyclone" Rodriguez is an incredible freestyle performer with the Harlem Wizards. He joins other streetball legends, turned tour players James "Speedy" Williams and Alvin "Anti-Gravity" Pierce. Be sure to give their promo video a look.
- The best that the Bay Area of California has to offer will continue to gain momentum on YPA a second DVD is almost out. Popular player Roberto "Exile" Young aka "the Young One" was featured in Season 1 and Season 2 of the Streetball television series. Apparently someone impersonated Exile online and the AND 1 players took offense to that accusations that their tour really was phony. Exile was booted from the tour bus and the real Exile tried to defend himself. With the loss of Hot Sauce and the credibility of the Mix Tape tour in jeopardy could a YPA tour be in the works? EDIT: This came, and went as fast as it was announced.
- Garo Salibian is doing a hell of a job by trying to keep track of every basketball web site in the world. He should be getting paid for his efforts and you should stop by and see what he's got.
- The Japanese freestyler Bullet. Voted the King of Freestyle in Japan 2004. Bullet had a very good assortment of tricks and flavor. He was able to switch things up when running against the champ from Osaka, RHYTHM. The Chinese Freestyle finalists simply could not match the quality of Japan's talent. Why? Possibly because there is not as much access to technology in China as there is in Japan. Chinese finalists were pulling copies of "Trikz" De Silva routines from two years ago whereas Japan finalists like Bullet, RHYTHM and MIX were doing more of their own thing.
- MIX. She is not the first young woman to compete in the Freestyle tournaments but she was the first to place in a major competition. She lost to Bullet in the live freestyle final however won the web votes over Bullet in online polling. Expect to see more of MIX, Bullet and RHYTHM in advertising and promotions (at least in Japan). And if some Nike person is reading this please give me her e-mail addy, she's cute and talented!

 
- Billy Harris. He is that old guy talking a lot of sh-t in the Battlegrounds DVD. Who is he and why is he getting away with all that talk? If you don't know you'd better learn. Billy "the Kid" could have very well been the best basketball (street, pro or otherwise) player ever.

- Mr. Woo. Without a doubt Mr. Woo is the world's greatest freestyle football (soccer) player. So why his he listed here with the streetball players? Simple, his skills are legitimate and a lot of his moves are now getting picked up by freestyle basketball performers around the world. MIX used some of his tricks in Japan to great success. So if you ever feel like you are hitting the limit of freestyle moves in basketball, just take a look at what he does without using his hands and you should be inspired.
- Abbas Farid is another great football freestyler that should be studied by all freestyle ballers.

5. The bubble will burst! EDIT: this happened a few years after the blog was posted. Here is an example; Streetball fights to stay relevant, an article from 2011

That's right. I said what everyone in the industry is fearing to predict. The streetball bubble will burst sooner rather than later. The market is saturated with too many companies, players, mix tapes and tours. Each of them trying to send a different message as to what streetball is about I.E. they are the "real deal" and nobody else is. Each of them trying to cash in on the craze as fast as they can.

Right now a lot of players assume that the ride will last forever. The money is here. The fame and girls are all here... for now. Sadly a lot of street talent get caught up in the hype and don't have a clear sense of the bigger picture. It is only our culture selling them short on their potential. Everyone hypes these players up and assumes that they will also always be at the top of their game. Ballers want to be rappers, rappers want to be producers and producers want to sponsor some ballers so they can make more money. It's a vicious cycle and it won't end until the reality of streetball comes crashing down.

Fame has a price. Once you become the hot thing in mainstream America the only place to go is down. The mainstream audience is always after the "next" big thing. I see streetball as being the new thing over "extreme" sports like skateboarding. Kids are trading in their skateboard and helmet for a basketball and swingman jersey. For another summer or two the kids will be all about streetball. Then the next big thing will come along and that basketball will find its way in the closet, along with the Pokemon cards, razor scooters, skateboards, Yu-gi-oh cards and whatever other pastime the industry sold the kids on.

Those that are about the culture and community will still keep doing it. Real skateboarders will still keep skating even if it's hated on. Real ballers will keep going to the playground even when ESPN and MTV stop airing games. Those that hung on for the ride will just go jump on whatever other bandwagon is passing by. EDIT:In 2014 some of the biggest Streetball tournaments were happening in Europe.

It may sound like I'm being a pessimist but it's more like a realist. Remember when I wrote that streetball is about the entertainment now? By tying directly into the Hip Hop path then I can predict what will happen. Thousands of ballers will step on each other to prove that they are the best and should be getting bought for their credit. After all, doesn't the Bone Collector call himself the "50 Cent and Eminem" of streetball in one interview and then in another bragged about his game:
"InsideHoops.com: Who are your favorite NBA players to watch?
Bone Collector: Tracy McGrady, A.I. (Allen Iverson)... I like everybody. Everybody exciting. Not as exciting as me, but they're exciting...
InsideHoops.com: And around here, who are the best players?
Bone Collector: Skip to my Lou and these guys. They were here before me, so you know, I come out here, I took over here now, though. It's me now.
InsideHoops.com: How much have you watched the mixtapes?
Bone Collector: I didn't really watch them that much, naw.
InsideHoops.com: Not even the very first one when Skip was like 12 years old?
Bone Collector: No, I didn't watch that at all. I wasn't really into it like that. But I knew I was better than them so I had no reason to watch it."

Arrogant? Is this not like how rappers "get over" in Hip Hop by stepping on the hard work of the MCs before them, and now ballers "getting over" in streetball by stepping on the ballers that came before them? I'll let you decide. To read the full article visit InsideHoops. EDIT: Many years later he was still dreaming of reaching superstardom. Bone Collector tried to get into the NBA at the age of 37

All of the players and all of the companies each fighting for a slice of the pie... it doesn't have to be this way though. If all the best streetball players and teams united there would be, without a doubt, enough talent to form a universal professional streetball league.

Of course for many years they wouldn't be making money, or breaking even at all. But in the long run, a united front could make it easier for the next generation, and next generation of street ballers to be able to conduct a serious business. For once, streetballers united could be able to do far more for the collective than just whatever moneys the apparel or entertainment companies are throwing their way. I'm talking streetball lawyers, agents, endorsements, programs, businesses, collective bargaining units, investment strategies, health care, retirement plans and insurance. Right now most touring streetballers don't have very solid business sense, health care or plans for the future. For them it's just about balling over the summer and making as much as they can. But if they worked hard enough for it eventually some sort of universal streetball league it would be a viable option for a player. Can you imagine if a really talented player had a choice other than the NBA for which to highlight his (or her) game?

Sounds like a pipe dream right? Well, they always said the same thing about "professional skateboarding." ESPN and the other networks assumed that the skateboarders would always be unorganized and easy prey for the entertainment industry. Within the past few years many of the pro skateboarders unionized and actually have walked out on several major, televised, events until their demands were met. Before they unionized, companies like ESPN would not pay the skateboarders on any set scale, nor would they give them residuals for video sales or movies shot for the IMAX. Now skateboarders united have a voice. They can argue for health care and their fair share of video sales and promotions. Skaters will determine their own fates whenever a large company decides that they want to exploit them to try and capture the "youth market." Wouldn't it be great if streetballers had that sort of support to turn to whenever they might get exploited?

Skateboarding doesn't have rules or seasons of play. Skateboarders just do what they want and somehow were clever enough to organize. You would think that the ballers would grow up and stop playing the selfish game? After all, if a bunch of skaters from all over the world could do it, there's no reason that streetball players couldn't. Time to stop playing the greed game, streetball is going to be finished in pop culture before it even gets established.

To those that took the time to read these articles I say thank you. Try and spread the word to those that haven't. Tell them to get educated about the game and do their part for the culture and community. Take a look at the bigger picture. Streetball isn't just about one mix tape player or one country. The game that became famous on the streets of New York now belongs to the world. It is up to us to keep it alive and make sure that it is treated right.
Peace,
Noe V.

Did you ever play basketball? Or any basketball video games? Were you a fan of the Mix Tape Tour, or freestyle basketball? Or is this the first time you're hearing about it? Let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!

How freestyle became high profile - A 1UP classic from January 8, 2009

Hello friends, things are still up in the air for everybody on 1UP. I hope you are keeping yourselves positive in these days and remind you that staying positive and and working hard are the best way to deal with tough times. We can stop and reflect after we have overcome. I want to keep on blogging to try to keep things interesting in the hopes that my friends don't bail on the site when it needs them the most. Today and tomorrows blogs were actually meant for the end of last year but the interview didn't happen right away so I had to postpone the blogs until now.

I wanted to talk about a merging of the cultures, in particular how street culture was accelerated through the actions of a few big companies. The trends in street culture are continuous, the era I'm talking about encompasses the past 10 years. Street culture, like any culture, borrows elements from the mainstream and underground. The music, art and style of the time are always bouncing off of each other and reforming. Where they intersect we can see some patterns emerge. Thanks to the advent of YouTube we can revisit this time and take a closer look at the culture. I will be focusing on street sports culture specifically.

The spark that ignited the modern street sports culture can be traced back to the AND 1 Mix Tape. Yes, Nike, adidas and Reebok were already a major part of street culture but AND 1 changed the paradigm in the mid-90's. The founders of AND 1 were sitting on a highlight reel of street games played at Harlem's famed Holcomb Rucker Park. In particular there was a young phenom named Rafer "Skip to My Lou" Alston stealing the show. One of their first pros that AND 1 signed suggested that they use the tape as a grassroots marketing campaign. What came of that was nothing short of a cultural revolution. The Mix Tapes were edited with the same style and ear for music that skate videos had, in essence (real) Hip Hop + sports. They were made in limited numbers and not sold in stores but rather given away by retailers for purchasing AND 1 shoes.

The buzz worked and AND 1 began to expand the tour to include stops at all of the US (and eventual world) streetball destinations. The tour became so famous that it moved off the street and into NBA arenas. Television shows and videogames soon thereafter. Turning many street stars into well-paid minor celebs. Kids learned that the NBA wasn't necessarily the place to play if your game had more style than the rules allowed. As AND 1 transformed the perception of flashy playmakers, budding pro Allen Iverson made the legendary Michael Jordan fall for his playground tricks. The mainstream noted that the street game had finally hit the big time. The NBA in its curmugeonly glory tried to stymie the street influence with rules against the crossover and even in dress codes and stricter rules on conduct on the sidelines. This was despite the NBA's own history importing legends from the playground during the golden years. Earl "the Pearl" Monroe, Kareem Abdul Jabbar and Julius "Dr. J" Earving all had playground roots. If anything the Mix Tapes, Iverson and the lot were reminding us that the sport can be both stylish and substantial.

Nike, always keen to the changing tide of street culture didn't let this go unnoticed. In late 90's they too began a campaign to show that they were aware of the growing street culture. You might remember this time better as the "Freestyle" campaign. Shot by marketing juggernaut Weiden & Kennedy and choreographed by Savion Glover with music by Afrika Bambaataa, it was a very hard to ignore campaign.

The commercial layered the details that made the AND 1 Mix Tapes successful and then built upon them. It captured the music and look of freestyle or street basketball well. The athletes weren't wearing team jerseys but instead more comfortable, realistic playing clothes. Some of the athletes were streetball legends, like Malloy "Future" Nesmith, that never made it past the college game. Luis "Trikz" DaSilva stood out in an open casting call for his fancy dribbling tricks. These streetballers and freestylers were mixed in with b-boys as well as NBA talent. Nike then went on tour with some of their freestyle talent to put on demos at stores, in malls and wherever hoop and sneaker-heads were taking their cues. This broad range of talent, and shameless name dropping, went over well for Nike and the mainstream media. The gauntlet was thrown down, anything that AND 1 could do, Nike could do better or at least in a higher profile capacity.

However on the other continents where football / soccer is more popular, the street cultures were treated to slightly different versions of the Freestyle theme. Yes they saw the basketball ads, however the soccer Freestyle campaign was even more visual. As AND 1 had signaled the changing tide and Nike put their seal on it, so to did freestyle culture grow into the mainstream consciousness. The football variations of freestyle were unique to England and Europe in that it was a way for their youth culture to express themselves and their already mad love for football. Whereas AND 1 was steamrolling Nike with progressive Mix Tape tours and videos in the US, Nike was keeping their cultural dominance more visual abroad through football. Like their short-lived Battleground tournaments for streetball, Nike launched a competitive arena game based on the Dutch obsession with panna.

A panna is when you kick a soccer ball between the legs of an opponent and catch it on the other side. It's called a nutmeg in England. The move is the ultimate humiliation move in football. The basketball equivalent would be getting an opponent to fall for a crossover. The Dutch have built a game around the move, enclosed in a small circle players try to kick the ball between their opponents legs and score a panna or kick it to a small goal on the sides. Some of the origins of the moves and freestyle tricks are said to have been based on street football and also indoor football, known better as futsal. Where names like Jermaine Vanenburg are as legendary as Skip to My Lou. What Nike did was mix the Battlegrounds theme with panna and build a cage and tournament for the top street players in Europe. In typical marketing genius Nike even made a funny documentary about the culture and contest they hosted.

The industry in Europe recognized the demand for suitable panna cage and began building and selling formal courts. Those that participated in this freestyle culture found acceptance via the media and internet. Their displays of dribbling ability and creativity were seen as less of a hobby and more of a genuine talent. As Nike had moved to find recognition within the community and change mainstream perceptions, so too did gaming juggernauts try to get their own slice of the developing culture. Most notably EA created their BIG division around the "Street" culture. The titles were never meant to compete directly with their core NFL / NBA / FIFA titles, but rather bring in those that favored non-traditional sports like Tony Hawk Pro Skateboarding. Rather than pay big-name athletes for motion capture sessions, EA scouted the best talent from the street. Youngsters that had a following from homebrew tapes, web videos and street competitions were tapped to create the mind-bending moves featured in most of the EA STREET titles. You can imagine that these athletes weren't generously rewarded for their efforts.

As the street game gained popularity the apparel makers continued featuring the athletes in ad campaigns. The follow-up to Nike's Freestyle was the lesser-known Stickman campaign.

The Stickman character was rotoscoped from the best freestylers in their respective discipline. In basketball the majority of his moves and animation were based on Luis DaSilva. In football it was the godfather of freestyle football, Mr. Woo. The Stickman would go around to various courts and challenge the playground legends to a little one-on-one. In New York he was seen playing streetball with legends Future, Bone Collector and Trikz. In a display of playground folly Nike decided to add frisbee into the mix. Those frisbee athletes are very creative but the ties between playground basketball and freestyle football culture are nonexistent. As ESPN showed their ignorance of cultures in the early years of the X Games by trying to put skateboarding and inline skating side-by-side, so too did Nike display some ignorance by putting frisbee on par with playground basketball.

Before Nike (and the mainstream) changed their attention back to professional athletes, they created a contest to find the best freestyler in the UK. Nike had been hosting tournaments there for years but now they wanted to find out for certain who was the best of them all, specifically between basketball and football. What made this contest so important was that the purpose was to declare a champion based on expressive style rather than sport. As a welcome change of pace this wouldn't be another Nike-branded gladiator battle for supremacy in a steel welded cage but rather an open contest in a b-boy format. Nike was finally recognizing the contribution of freestyle in street culture rather than using it in an advertising only capacity. By crowning a champion where no scoreboard or rules determined a winner showed that they had finally "gotten it."

So who was crowned the champion freestyler in the UK? Come back tomorrow and find out!

Were you ever into the street, or playground version of a sport? Let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!

Streetball: The Big Picture, Part 3 - A 1UP classic from May 29, 2005

What the Industry is doing right, what the industry is doing wrong. I will not try to vilify the sneaker industry. I will not try and single out one particular company in this article. I will simply try to get my observations out and try and make sense of streetball and the industry contribution to the game.

As I mentioned previously Nike has a history of running grassroots campaigns. Nike sponsors basketball teams of various levels, from high school and college, to summer leagues in major cities and rural communities all over the world. These sponsorships range from new clothes and shoes to donations to help rebuild a gym or open up a league. Each sponsorship could be seen as part of the grassroots campaign.

Other grassroots campaigns could be special advertising seen only in one area or tours and promotional events limited to certain countries. These small-scale campaigns helped make communities feel privileged to be part of something exclusive and also showed them that Nike was aware of their contribution to the sport. Those that participated in sponsored high school teams and summer leagues would remember the presence of Nike. A pro athlete endorsing a product might not have the same purchasing power when compared to a grassroots campaign. These grassroots campaigns that started up as ways to give back to the community also turn into powerful marketing tools.

So all of the companies I will bring up have one thing in common: they are all profit-based. Each is in the business to make money. That is the bottom line. The ways in which they help the street game, the players and neighborhoods varies from company to company. It's impossible to say Nike is bad and AND1 is good based on one or two things, instead we have to look at the bigger picture and see what each company is contributing to the streetball culture.

For example, during 2004 Nike put on a Freestyle Clash campaign in Japan where the best skateboarders, freestyle ballers and freestyle football (soccer) players were invited to do battle and prove they were the best. Nike spent a tremendous amount of money in Osaka and Tokyo doing the promotion. A lot of people attended the events to watch the best in each category go head to hear in a Gong-show format, until one was ultimately crowned the Freestyle King of Japan.

Those that attended also had a chance to buy limited-edition Freestyle products from the Nike store set up at the event. Chances are that Nike didn't even dent the cost of the tournament with proceeds from the store. However in the long run, those that attended the event will be more likely to associate Nike with all things sport, including sub-culture sports like skateboarding and streetball.

It is difficult to really endorse one brand over another just because they do more or less for the street game. There are simply too many things at stake to do that. Instead it is up to each person reading to decide if they can support a product or company based on their history with the game of basketball.

Nike has a long history celebrating both the pro basketball player and the street baller. AND1 as a relative newcomer to the industry has shown some love to the pro and a tremendous amount of love to the street players. Whether the mix tapes were part of a clever grassroots marketing campaign or just dumb luck is still hotly debated. The original mix tapes were given away at select stores for trying or purchasing AND1 shoes. These tapes were released in limited numbers and only those people that kept up on the scene knew anything about them. By word of mouth (and files ending up online and on Kazaa) those tapes exploded.

Very quickly the tapes became part of basketball culture and street culture. The music and fashion of street culture influences pop culture. It would only be a matter of time before everyone in the mainstream US was clued in on the mix tape phenomenon. AND1 ended up creating a demand for something they used to give away for free. AND1 was now in the position to begin selling the tapes in order to meet the demand.

The explosion in mix tape interest caused Nike to reevaluate their grassroots strategy. The Battlegrounds and Freestyle campaigns were two ways for them to try and win back the audience that was buying into the AND1 idea. Nike was not the only company to take notice of the mix tape craze. Reebok moved very quickly to try and establish themselves with street presence.

Instead of signing up streetball legends Reebok began by signing Hip Hop artists. Jay-Z and 50 Cent teamed up with Reebok to create exclusive shoes like the S. Carter Collection by RBK. Reebok then moved into the streetball scene by partnering up with the Entertainers Basketball Classic (EBC) and releasing a DVD promoting the game and "real" basketball. Reebok then followed up the EBC campaign with the "Who Dunit" interactive ads, featuring NBA players in a street setting. The ads hosted clues and a contest that people need a computer and internet connection in order to play. Through these events Reebok showed that they were also interested in streetball as a business venture and culture, by marketing to the different streetball fans, the NBA fan, mix tape fan and even internet clip fan.

The only company that has yet to jump, full-force, on the streetball bandwagon is Adidas. Their basketball shoes and products are very subdued as are their ad campaigns. Recently they signed Tim Duncan (away from Nike) and Kevin Garnett (away from AND 1). Along with Tracy McGrady the other two players are very high-profile and Adidas is possibly banking that when (notice I said when, not if) the mix tape craze dies that they will still be sitting on top of championship-caliber talent.

I hope you aren't waiting for me to give you advice on what products to buy or which company to support because there simply is no easy answer. The world is not black and white, right or wrong, there are infinite shades of gray. There is a fine line between celebrating the history of streetball and exploiting the culture. What was once underground is now mainstream. Who do we have to thank or blame for this?

One of the times I personally take exception with any company is when they try to sell the culture. After all if you wear the right clothes, listen to the right music, buy the latest gadgets and play the hottest games then you are cool, right? It doesn't matter if you know who wrote the music, made the clothes, gadgets and games so long as you buy them. That's the culture we are living in, we know when we've made it based on how many material possessions we own. It doesn't matter if you can ball as long as you dress like a baller. It doesn't matter if you gave yourself a nickname as long as you have one. People are getting sold the culture, and it is the culture that should be fighting to be legitimate. If you can't ball then you shouldn't call yourself a baller. It doesn't matter what you wear, I've seen people in rags and 20-year-old Chuck Taylor All Stars ball better than those with LeBron James gear, and $200 Jordan kicks. If you are about basketball, if that is your passion, then represent the culture. Not buy buying just ball-merchandise, but by playing and becoming more involved with everything basketball related.

I am a very materialistic person. I'm not going to lie and say that I've given up my worldly possessions and is a monk living up in the hills. I am not giving up my computer and internet connection or videogame systems just because some kid in Thailand made the sneakers that I'm wearing for pennies a day. I won't be a hypocrite and tell you to give up something that I haven't. I can tell you that I make my purchases with a lot of things in mind and I try to be an "informed consumer." I try to figure out who is doing the selling and why.

Streetball, true, unhindered streetball is free. It's free of color, brand affiliation and product placement. You can go to any park and play for free. Chances are you can sign up for most summer leagues for free or for a very low cost. You could tie a milk crate to a telephone pole and use it as a basket and roll up some old jeans to use as a basketball. The street game has always been free. It should always be free. So don't pay premium for a free service. Unless you just want to be a fashion statement and not really care about playing.

No one company can claim that they represent streetball to the fullest. The game is older than they are, the legends and courts are older than the companies. Yes, there are some old apparel companies out there that have been around since the start of the NBA, but no company can claim that they were representing the street when the street game started. Those players were seen as the outcasts. The NBA players were supposed to be the elite and best.

Those street legends played regardless. They were heroes in the streets because of what they did on the court. And it used to be cool because only small towns knew the names of these people. Guys that were so great than anyone that saw him play could say "Aww, he could have f-cked up Jordan any day of the week" and not be lying. By word of mouth these names and legends were kept alive. That legacy was celebrated in the community and that history was never lost.

When basketball apparel companies began springing up, especially most recent, and started promoting streetball it should have made you wonder. Where were these companies around when the game was first being played in the parks and playgrounds? These companies that have only been around a summer started promoting the history and tradition of streetball. There is a fine line between celebrating the culture and exploiting it. When companies are getting into the business it's for a profit. They can say whatever they want about history and tradition, but let's be serious. They are all after the same thing, money.

The more the apparel and media companies can exploit the game, the bigger their profit margin. By convincing us that the game is about entertainment now then they make it easier to package and market it. A lot of people watching the game have no time to learn about the roots and history of streetball when they're too busy watching Hot Sauce hypnotize the defense or the Bone Collector drop it between someone's legs. That is the major problem with the mainstream audience. They want to be entertained, they want to be part of something cool or hip, but they don't want to go to the trouble of doing their homework. It's easier to pay for a pair of kicks and a shooting shirt than it is to play a game in the park. By doing that the mainstream audience is losing a connection with the game and what made it so great to begin with. By the same token it's really hard to get mad at companies like AND 1 and Nike.

That sounds crazy right? Not to say that Nike and AND 1 are exploiting streetball? Hear me out though. For everything they are doing now, they still exposed a lot of real ballers and gave kids all over the world new heroes. Without the mix tapes we would have never seen Skip to My Lou and the worldwide mix tape craze would never have happened. Rafer Alston's name would not carry as much weight as it does now if it weren't for the mix tape exposure. A lot of the players for that matter would still only be local legends and not global legends if it weren't for the mix tapes.

Many years from now if you have kids and they get into basketball and ask about who you looked up to what you would say? Who are the legends that made you jump out of your seat and do a double take? What crazy trick or amazing dunk were people talking about days, or years, later? Can you imagine telling these stories to your kid and having them not believe you?

"When you were young you saw some guy named Skip to My Lou bounce it off a defenders head and then cross him over then pass it between another defenders legs to a guy named Main Event for a 360 windmill dunk? Yeah right! Whatever!"

Chances are kids would never believe the things you've seen. But now you have proof. You have the mix tapes to reference, you have DVD's and computer clips to show and prove. The evidence is now here and forever that the players you grew up with were beyond amazing. They were living legends.

For those mix tapes we should be grateful for AND 1, the EBC and Nike. But we always have to remember who the founders were. If Skip, Hot Sauce and the other players are the best of our time, how good were the players in the 80's, 70's and 60's? How good were the ones that went toe-to-toe with Dr. J and Wilt Chamberlain? We have some pics and know some names, the sad part is that we don't have films, video or mix tapes on those players. Nobody ever recorded Earl "the Goat" Manigault Double Dunk. Nobody recorded the battles of Fly Williams or Pee Wee Kirkland. In their days those legends were the Main Events, Skip and Bone Collectors. Today it's hard for us to believe the things they did, just as many years from now people won't believe how great the early mix tape players were.

If you are real about streetball then you have to learn to respect the game and the players. You don't have to like the players, but you should at least respect them. Those that are being used today by the various entertainment industries should be cautioned. There are many big-name streetball players today making a fortune because of the hard work of their forefathers. Many of the old legends ended up penniless, drug addicts living on the street. They should never be forgotten. At least they have earned that.

Did you ever play basketball? Or any basketball video games? Were you a fan of the Mix Tape Tour, or freestyle basketball? Or is this the first time you're hearing about it? Let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!

Streetball: The Big Picture, Part 2 - A 1UP classic from May 27, 2005

The streetball game is sending out mixed messages. The saying is power corrupts, absolute power corrupts absolutely. I believe that money corrupts as well, and it has corrupted the street game. But where does the money come from and what exactly is becoming corrupt? The short answer is the "industry" is changing the game. That industry is bigger than just the shoe or apparel manufacturers. Everyone from food sellers to the videogame industry now have stakes in streetball. The problem with so many people investing in streetball is that we (the audience) are now getting mixed messages as to what the definition of streetball is.

In recent years it has been the entertainment industry that has sent the most mixed messages. When we turn on the TV or go to a movie we are now more likely to see streetball than ever before. From inline skate-wearing streetball (who came up with that crap?) players doing a McDonalds spot to an MTV reality series. We are being sold streetball as the new form of entertainment and pop culture.

Before streetball became a part of mainstream culture it was celebrated as a subculture. Those that keep tabs on the industry know that Nike or all people had a hand in both the pro and street players. They ran underground, grassroots campaigns, in select markets like a particular town in New York. Local legends, old-school playground legends, they would get some shine in an ad campaign, never to be show to the reset of the world. For all their subtleties Nike had as much invested in the street game as they has in the more popular NBA game.

One of the very first campaigns that a young Lebron James was signed up for was the host of the Battlegrounds Tournament. He had yet to set any sort of scoring records, and was many years from winning a championship. Nike wanted to make sure that they kept the phenom in the eyes of the public. So some of his earliest media training was breaking down the street game to audiences in a weekly televised tournament. 

Nike wasn't the only one that noticed an explosion in the popularity in streetball. In an attempt to catch a slice of the pie Reebok and the NBA partnered up to sponsor the Entertainers Basketball Classic (EBC) games at the Holcombe Rucker park in New York. The EBC tournaments had been going on for decades. They were a way for celebrities, musicians, pro, and am basketball players to get together. Big name artists bankrolled the best players to come in from all over to form mega teams. Heated rivalries from the various burroughs grew more intense as some rappers did everything they could to secure pro talent. The addition of shoe sponsorships, and the NBA only raised their status. This partnership saw games broadcast from the Mecca of street tournaments and a series of tapes produced marketed at people that were into the AND1 mix tapes.

The EBC tapes were entertaining, but also very selective in the message. Many players and organizers in the EBC called the AND1 tours and players fake and choreographed. Going as far as to compare them to clowns. By branding themselves with the EBC and the local legends like Alimoe and the Bone Collector, Reebok hoped to gain some street credit.

This partnership seemed short-lived because many other mix tapes had begun popping up everywhere. In effect watering down the work of AND1 and Reebok. Alimoe was quickly added to the AND1 mix tape tour and the Bone Collector was picked up in the second generation of the Nike Freestyle campaign. Fans of streetball were now getting mixed messages, was the AND1 tour phony? If so why would a well respected player like Alimoe, who was proclaimed to be "Better than Jordan" sign up for it? If Nike is supposed to be too "Madison Avenue" how did they end up with the Bone Collector?

AND1 was leading the media blitz by taking their tour around the country and having the stops filmed by ESPN for a new reality series titled Streetball. In effect it began giving fans what they wanted in big venues, and televising them for those that couldn't make the live stops. The first season of Streetball was so successful that ESPN and AND1 decided to follow-up in 2004. The mix tapes had now become a television phenomenon.

As I mentioned before it took many years for AND1 to build a niche and the mix tape following took a slice of the basketball pie from Nike. Fans of streetball tried to support the company that supported street players. Nike decided to move their marketing strategies from grassroots to global in regards to streetball. Wanting to show how much "cooler" they were at the game Nike spent millions advertising a Freestyle campaign featuring a collaboration of street legends, choreographers and musicians.

A must-read for basketball fans is Sole Provider. The book is a Nike basketball history written by Scoop Jackson. Rarely seen grassroots and more mainstream campaigns are highlighted in the book.

The Freestyle commercial was very entertaining, won several awards and introduced the country to a freestyle genius named Luis "Trikz" De Silva, more on him and the other players in the future posts. What you probably didn't see was the Hip Hoop campaign that toured Asia and the Freestyle campaign that toured Europe following the original Freestyle ad in early 2001-2002. During the campaign many of the freestylers featured in the commercials toured the countries and promoted Nike and the freestyle movement. There were freestyle face-off events, contests and prizes for players with the best handle at the events. NOTE: Basketball fans that think they have seen every great freestyler, routine and footage absolutely have to get their hands on the rare promotional items that went with these international tours.

Right on the heels of the Freestyle campaign Nike came out with the Battlegrounds series. Proving that Nike had a hold on both the entertainment aspect as well as real-street aspect of basketball. Both campaigns were much larger and farther reaching than any of the grassroots campaigning that they had done. This was the series that featured a young Lebron James fresh from his prep school right into the NBA.

The original Battlegrounds tournament in 2002 was a series of contests on the west and east coast. The game was played in a half-court, chain link cage with a 10-second shot clock and 12 minute games. Winners advanced and losers went home. Through this system each coast crowned a king of the court. This king was awarded a crown made of chain-link fence, a platinum and diamond dog tag, a platinum collection Nike shorts, shirt and limited edition shoes. All this plus a one-year contract with Nike, $5000 in prize money and a billboard overlooking their court.

These two bold actions by Nike made the other shoe and apparel manufacturers take notice. Perhaps they too had been sleeping on the streetball game for too long. Unfortunately for fans of the mix tapes and streetball, Nike did not release a tape of the tournament or any details aside from the news in a few magazines. Nike seemed to be trying to expose the street scene and keep it under wraps at the same time. They were shrewd in their soft goods releases. Nike wanted to associate legendary basketball courts with the brand. These courts had existed before the swoosh, and were witness to some of the greatest games ever played. Nike could sell tons of merchandise, and possibly pay a small fee to a city, while claiming they had always supported the playground game. This made more sense than designing a campaign around individual personalities, like AND1 did with the Mix Tape.

The east and west coast champs never did battle to determine the best in the US, Fans and critics alike chided Nike for the decision. However in 2003 Nike decided to increase the stakes by hosting the Battlegrounds tournament in several major cities and then having the winners in those cities, plus the kings from the year before, battle to see who was the undisputed "king of the courts."

The winner both years turned out to be Erron Maxey of Los Angeles. His prize in 2003 doubled in cash value from a year before, plus he was crowned the King of Kings. Also unlike the year before the games and outcome were televised on MTV as a special program. Now Nike joined the EBC and AND1 on the streetball broadcast bandwagon. In 2004 Maxey was dethroned by a Frenchman under suspicious circumstances, so reported Scoop Jackson. Now the global push was on to unify the streetball fans. In this way apparel manufacturers could create an entirely new market. People that weren't necessarily following pro basketball, but wanted to be seen as down with the street game wanted their own shoes, shirts, and other soft goods.

One question remained. How was the country, not just the streetball fan, thinking about all of this exposure? Bean counters, focus groups and test marketers aside, the dollar does all the talking! Tapes from Reebok, AND1 and Nike eventually made their way to retail outlets like Best Buy, Target, and Walmart. They they sold better than most movies over the next few years.

Now kids everywhere in the country, or up north in Canada or down south in Mexico had exposure to this cultural movement. People nowhere near a major city, began mimicking their newfound streetball heroes. Dressing like them, talking like them, practicing their handles and even giving themselves nicknames. Underground mix tapes began popping up on the internet. Those that understood the game, grew up with the original mix tapes and stories from the streets produced some of the best tapes, like those from the Notic in Canada. The impact on the young players from Vancouver can never be understated, especially in internet circles. Kids like King Handles, Johnny Blaze, Goosebumps, and Disaster grew up on the Mix Tapes, and created their own following thanks to YouTube. Fans of the game never forgot, and that was why the Notic crew reunited in 2021, and there is even a documentary on them becoming famous, and disappearing. 

Sadly not every independent basketball video series was as good as those from Vancouver. Others, many-many others following the Notic were so poor in quality, and talent that they shall remain nameless. Because of the success of the tapes, tournaments, and online exposure streetball and Hip Hop became the same thing in the eyes of many followers. This in turn affected the way that players all over the world wanted to represent them. For instance in China there is a strong streetball following. They watch many of the same mix tapes that people in the US do. They listen to some of the same music, wear the same clothes and even try to incorporate slang into their vocabulary. 

The presence of streetball has only grown since this blog was written in 2005. There was a young man that became hooked on the early tapes, and tour, Wu You aka MoreFree is the Chinese legend that helped spread the gospel overseas. He would challenge visiting NBA players to 1-on-1 battles, and dazzle them with his skills. As audiences learned to differentiate streetball from traditional basketball then local courts started building reputations, just as they had done in New York, Chicago, and LA. Dongdan Court in China is considered the Holy Land. When the summers heat up you can find the best players competing  at Dongdan.

A Westerner might call the Chinese "biters" or just laugh at their attempts to incorporate Black fashion, and language into their lexicon. But then again where did they get the idea that streetball is about fashion and tricks? It has a lot to do with how the west presents themselves in the mix tapes and of course in the entertainment industry. Asia is quickly getting sold on the idea that streetball is about entertainment and not basketball. The big shoe companies learned that there is no one approach that can appeal to all audiences. They have to be sensitive to differences in culture, language, art, music, and presentation. Nike couldn't simply release Battlegrounds merch in mainland China featuring the name of Holocombe Rucker Park in Harlem. The Chinese have no point of reference to NYC. Dongdan Court on the other hand would make more sense. That was why they began creating custom streetball campaigns in their biggest markets. The Beijing 99 campaign by Nike incorporated many symbolic characters from classic tradition, and had the best street players from around the country compete.

Today the legacy of street players earning their names and respect on the blacktop is virtually gone. Courts that used to be the stuff of legend are now on cable, and satellite. Games are broadcast online every summer all over the world. With thousands of games, places, and players to choose from then why would the Rucker stay relevant? Or does the saturation of summer tournaments the world over make the EBC more important now? What is important now changes depending on whom you talk to.

The biggest legends in the history of the game are not even spoken of in most parts of the world. There are a lot of ignorant people in the US as well that don't know why names like "Pee Wee" Kirkland or "Fly" Williams are revered in certain streetball circles. Don't blame China if they have no concept of the ghetto, or hood mentality. They dress and act the part because they are trying to be part of a scene. That's the scene they see in music videos and mix tapes. Whether that scene is real and that message is correct is entirely up to them. In some way those Chinese streetballers cannot identify with their own culture. It doesn't reflect the freedom, creativity, and self-expression celebrated in global street culture.

The love, and support that Chinese developers have with the playground game can be seen in the mobile, and PC games they developed. The Freestyle: Street Basketball games, and Basketrio titles keep the genre alive whereas similar titles from the US came, and went in the mid 2000s. They also began designing toys, and vinyl figures inspired by basketball legends.

Every nation observes the culture of streetball a little bit differently. In Italy one of the popular crews is known as Da Move. It seems that the Nike Freestyle campaign went right to the heads of these players "Aig $cream (ice cream?), Da Helicopta, Downtown, Flashback, Jack Da Rippa and K-lean." The interpretation of streetball is unique for these players, to the best of my knowledge they were the first to take the freestyle concept to the clubs. That's right, dance clubs! They'll show up and do some freestyle basketball and everything seems to be cool with other people at the club and even the club owners.

Da Move sets are well rehearsed and akin to a show that Nike would put on with their freestyle team. They have even begun performing as basketball halftime acts. It is unknown if something like that would ever fly in the US however. Again there is nobody to blame about the way Italian street crews are interpreting streetball other than the media (internet included) from the US and more recently Canada. They will mimic and try to incorporate into their own culture the things that they are shown and taught.

Nike for its part in trying to preserve and share the game may be sending out the biggest mixed signals. Their global Freestyle tours and campaigns are fresh and entertaining, however they immediately follow up the venue with a Battlegrounds tour. So now countries like Asia and Europe are being sent the message "Freestyle, because style isn't free." The very next day they roll through town and send an opposite message "There is a difference between a playground entertainer and a playground legend. Entertainers entertain, legends ball. And that status must be earned on the streets."

Are players supposed to assume that streetball is either one or the other? Can they be both a freestyler and streetball player? Are there penalties for being a freestyler and not a person that plays basketball? Is earning a name more important than naming yourself? Who cares what these players do? If you are reading this then you should care what other players and countries are doing with the streetball game. Moreover we should not get so hung up on what the players do but look at what the industry is doing to perpetuate these confusing messages. Every action has a consequence, even if it is small in and of itself, the bigger picture is made up and dictated by all of these individual actions. If some kid in China has braided hair and is wearing a do' rag while downloading Jay-Z MP3's and Hot Sauce clips, then the big picture of streetball is going to be changed. The actions taken by the industry make even bigger impacts to streetball. We'll explore these in the next part.

Did you ever play basketball? Or any basketball video games? Were you a fan of the Mix Tape Tour, or freestyle basketball? Or is this the first time you're hearing about it? Let me know in the comments section please. As always if you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!