When was the blue Oswald the Lucky Rabbit created?

Hello friends, I hope that you are doing well. Today I want to talk about a question I didn’t have an answer for. As you may know I’m a huge fan of Oswald the Lucky Rabbit. I’ve done plenty of blogs about the character. No doubt I will write about him more in the future. What I didn’t know was when the character officially turned blue. I know that he was presented in an old rubber hose design, with blue fur, and yellow shorts when Universal Studios Osaka had his merchandise in their park. That was from around 2001-2004, just before the Disney company reacquired the rights. But was that really the first time the character was reimagined for audiences? I’ve been wondering if this new look was spearheaded by Japan, or the US.

I’ve also wondered how exactly this redesign came to be. After all, in the mid ‘90s Oswald was still brown in color, and looked like a traditional cartoon rabbit character. He had more or less stayed the same since his old comic book run from around 1937 until the mid 1990’s. There was a time stamp that showed one of his last media appearances from that era. In Brazil Woody Woodpecker was known as Pika Pau. “Coehlo Osvaldo” was brown in the game Férias Frustradas do Pica-Pau aka Woody Woodpeckers Frustrating Vacation. The title came out in October 1995 by Tectoy for the Sega Master System, and Sega Mega Drive. In it Oswald gave Woody a magic paintbrush. Mind you this was 15 years before the magic brush in Epic Mickey!

The next time Oswald appeared in an officially licensed game was in Woody Woodpecker Escape from Buzz Buzzard Park for the GameBoy Color. It was developed by Planet Interactive Development, and published by DreamCatcher Interactive (North America) on August 14, 2001. Oswald appears in Level 2 in his blue form. This time he wasn’t friendly with Woody, and would actually attack you with a drop kick.

A few years later Oswald got a cameo in a Japanese pachinko machine called CR Woody Woodpecker. Developed by Maruhon, and released in December 2004. In the game the blue Oswald made a short cameo on the game screen. In 2006 the sequel CR Woody Woodpecker 2 was released. Again the blue Oswald got a cameo on the video screen. What was interesting about this appearance was that it was the same year that Disney had gotten the rights back from Walter Lantz / Universal. This could possibly be the last piece of media featuring that version making it a rare collectors item. The blue Oswald was indeed in circulation between 2001-2004 just as I thought. The pieces were falling into place, however the pachinko machine made me realize the updated look lasted longer than I first suspected. 

It turns out that the blue version had actually been proposed much earlier. Universal was looking at relaunching the Walter Lantz IP with a new Woody Woodpecker show in the mid 1990’s. This meant that the characters would be receiving a minor stylistic update, to make their look a little bit more contemporary. You can read the details on the New Woody Woodpecker show on the Walter Lantz Fandom page. Not only were Lantz’ biggest stars like Woody Woodpecker, and Chilly WIlly getting a refresh, but rare characters like Space Mouse, and Oswald the Lucky Rabbit were also getting a makeover. The show started development around 1997, with a few revisions made before production began. The new designs were posted by Daily Woody Woodpecker on Twitter. As these new versions were being finalized the comics, and games featuring the updated begun licensing. 

Sadly we wouldn’t actually see Oswald, or a few other rare characters make it into the new cartoons. They would appear in Latin American comics, and the aforementioned games, and pachinko cabinets. As for Oswald’s earliest blue design, the oldest officially licensed item that I could find with him was a rectangular dish / tray from 1998. He was very loosely drawn, and didn’t have the standardized look used in the Universal Osaka merchandise. Altogether the blue Oswald lasted for about eight years. I began wondering if I could track down any US merchandise from this era, but I’ll probably stick to the Japanese items. Were there any rare cartoon characters that you want to see return? Perhaps in game form? Tell me in the comments section. As always if you enjoyed this blog, and would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!