Monday, February 4, 2019

The Marvel Contest of Champions Legacy, final part.

 

Designing fighting game characters was an art form. It was something that I had been studying a long time. For the past 20 years I had been writing about fighting games, specifically dissecting the Street Fighter characters by Capcom. On occasion I had also looked at the designs from Namco, Sega, Midway, and SNK. The majority of the studios were Japanese. I never had reason to bring up the comic book fighting games because they were not my cup of tea. This changed with the Contest of Champions. Kabam was doing a brilliant job adapting the look of 2D characters into 3D models. Their figures were dynamic, colorful, and easy to read. Essentially all of the things that audiences needed fighting game characters to be. The models captured the details perfectly, whether from the pages of a comic book, film, or television. The artists and modelers at Kabam were really doing the characters justice. The heavy hitters, like the Abomination, and Juggernaut had mass, and heft. The small agile characters like Ms. Marvel, and Spider-Man looked elastic, and flexible. The characters the studio created for the game were among my favorite looks for these icons. These were the designs I wish I had seen in animated, toy, and game form while growing up. The reverence for each character showed in the details that Kabam included. This hopefully put the (sometimes) rabid fan base at ease. If not they certainly won me over.


Little by little Gabriel Frizzera and the team at Kabam in Vancouver introduced new things into the Marvel Universe, and they were accepted by the community at large. Their respect for the various properties was tangible. They didn't introduce a new character, or a new Chapter without a reason. Every hero and villain dropped into the contest served a purpose. They all helped drive a bigger story. Kabam had earned enough trust from Marvel to begin putting their own spin on the multiverse. They even created a few new faces in the process. The first of which was Civil Warrior. In the comic book story arc Dark Reign there was a star-spangled version of Iron Man, known as the Iron Patriot. In the absence of Tony Stark this armor was actually piloted by Norman Osborn aka the Green Goblin. Kabam presented an alternate timeline where Steve Rogers killed Tony Stark. Riddled with guilt he donned the metal armor and took on the identity of the Civil Warrior. Having both the Marvel, and Kabam originals be playable characters, each with their own library of moves and abilities was inspired design. It demonstrated the level of commitment that the studio had with the game.


Not every multiverse character featured in MCC was so serious, some were decidedly out of left field. An alien Symbiote infected Peter-Parker during the events of the original Secret Wars. It replaced his tattered costume, and covered him in a black and white mesh that enhanced his strength and abilities. He kept the new look for a while after he returned to Earth. He eventually tore away from this alien, and it stuck to Eddie Brock who was a rival of Peter Parker. This was when they became Venom. In the MCC there were timelines where the symbiote didn't end up with Brock but instead went to Wade Wilson, better known as Deadpool. Venompool was an extreme party animal, but also a dangerous fighter. Again, having moves in MCC that were all his own. The most bizarre multiverse hybrid happened when Howard the Duck, inter-dimensional detective, gained the powers from the symbiote. Venom the Duck was a servant of darkness, and easily the strangest looking fighter in MCC.

 

It took much more to making a mobile game than filling the roster with fan-favorite characters. The game had to be balanced, no particular class of characters could have an overall advantage. This meant months of tweaking, updates and roster changes. The control had to be simple, and accessible. It had to be something simple to pick up but difficult to master. There had to be an object to playing over, and over again. A series of in-game rewards, daily missions, and more kept people engaged. It also had to to require some skill and strategy to play. Even without using the familiar Marvel characters that was a tall order. Any fighting game, let alone a mobile game, could be undone by the slightest oversight. If a studio spent too much time on the graphics while sacrificing game play then it showed. Fighting game aficionados were a fickle bunch. They wouldn't support a title that was poorly made. There were hundreds of fighting games that had come and gone in the past 30+ years. Few had been as successful, or had lasted as long as MCC. The majority of the survivors were created by Japanese studios, this was one of the few franchises created in the west.

 

Great fighting games also featured eye catching stages. Most of the levels in MCC had to be spectacles, like the remains of a Celestial in the deep cosmos. This site was better known as Knowhere from the Guardians of the Galaxy. MCC had gorgeous stages by the boatload. They were pulled from the various comics, live action films, and television shows. New audiences could identify the places in the Battlerealm that were pulled out of a movie screen. The Avengers Tower, the location from the first Avengers film was one such place. It was breathtaking when it was illuminated at night. Players almost expected Tony Stark to walk on to the helipad with a drink in hand. Then there was the golden throne on Asgard. Formerly occupied by Odin. Audiences could see ornate filigree carved on the throne and columns. Giant banners swung in the breeze over polished stone floors. It was a stage truly worthy of a king.

 

Long time fans were surprised to see classic locations also make the transition to 3D. Those that had grown up on the X-Men comics knew about Asteroid-M. It was an enormous planetoid floating near the moon, it had been pulled into orbit by Magneto. He used it as his base of operations, and treated it as a sanctuary for the persecuted mutants of Earth. This place was central to the original X-Men pilot cartoon. It was also used as levels in arcade games by Capcom and Konami. Then there was the Astral Plane, a nexus of magic users often visited by Dr. Strange in the comic books. Seeing this in game form left me giddy. Spreading out the locations for the Battlerealm across the different franchises worked in the favor of Kabam. The studio was not limited to a specific movie, timeline or event. It had room to grow and that was what excited me most about the future of MCC. The universe was completely wide open to them.


Kabam was celebrating four years with the Marvel Contest of Champions. This celebration coincided with Marvel regaining the rights to the X-Men, and Fantastic Four (FF) movies. A good number of mutant characters were already in the title, but the Fantastic Four were notoriously absent. All of this changed at the end of 2018. The Silver Surfer appeared in a trailer and teased their return. Over 2019 new Chapters were planned for the game. Each was supposed to bring back one of the four. January saw the introduction of Ben Grimm, aka the ever-lovin' blue eyed Thing. Who was next would be anyone's guess. Perhaps it was Reed Richards "Mr. Fantastic", or his wife Sue Storm "The Invisible Woman", or maybe even his brother-in-law Johnny Storm "The Human Torch." Gabriel Frizzera and Kabam weren't saying.


The Fantastic Four had always enjoyed some notoriety in comics. They were also the ones that helped lead the charge against two of Marvel's biggest bad guys. Dr. Doom had not appeared in MCC either. There were many timelines in the multiverse where he was the supreme ruler of the world. He was a brilliant scientist, and master of the dark arts after all. Imagine someone with the scientific brilliance of Tony Stark, and the magical abilities of Dr. Strange. He was also underused in cinema for too long, but would undoubtedly get his due in a video game. Having the Silver Surfer in the trailer also hinted that he would be a playable character at some point in the future. And if the Surfer was planned for the game then it also meant that his master Galactus, the "Devourer of Worlds" would not be far behind.

From this point on the game could only grow, and evolve. As long as Kabam continued to explore the Marvel universe there was no telling how long the series could continue. I eagerly waited to see what they had planned this year and beyond. If you want to find out more about this game make sure you pick up Marvel Contest of Champions: The Art of the Battlerelam by Paul Davies. It will get you caught up to the events thus far. Do you have a favorite character or team from this game? What were your favorite comic book games? I'd like to read about it in the comments section! If you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!
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Friday, February 1, 2019

The Marvel Contest of Champions Legacy, part 5...

 

Having a great comic book property meant nothing if it was mismanaged. When it came to making great movies out of comic books Hollywood did not always get it right. The studios often released big-budget let downs. They would sometimes pack as many big name celebrities as they could into a movie, hoping that star power was enough to win over the audience. They scripts were written by people unfamiliar with the comics, and directed by equally clueless people. They often ignored the elements that made characters appealing in the first place. Worse yet, they would sell a license to a game publisher to make a tie-in video game. They were almost all horrible, and sadly the only time a comic book fan ever got to play as their hero.

 

Look at the creative decisions of the previous generation of movie executives. They tried to cash in on the comic book trend some 30 years ago. They put films like Dick Tracy, The Shadow and The Phantom on the big screen. Those characters were darlings to the Silent Generation / Baby Boomer crowd. They grew up on radio serials, and black and white cinema. These classic figures couldn't entertain the Gen-Xers that grew up on the Superman, and Batman features. It was no surprise when the retro hero movies flopped. They showed how hopelessly out of touch the old guard was. Compare this to how well Marvel was handling their film and television properties in the current era. Executives Kevin Feige, and Jeph Loeb had intimate knowledge of the various franchises. They had far more hits than misses, in part because they didn't repeat the mistakes of the executives that came before. The other reason was because they understood each hero and selected the right screenwriter and director for each project. 
 
 

Marvel's digital leadership was also on their A-Game. When it came to new media everything they experimented with seemed to strike gold. Especially Marvel Contest of Champions. It was not by accident. Marvel Games Executive Creative Director Bill Rosemann had been writing, editing and developing new IP for decades. He learned first-hand about the creative process and knew what fans expected. He knew that comic book fans had been burned in the past and were wary of any new titles. He had worked his way up the Marvel ladder by earning their trust. So had Marvel New Media Vice President and Creative Executive Ryan "Agent-M" Penagos. He originally started with Marvel's Digital Media Group. His focus had shifted as rapidly as the digital landscape changed, he soon found himself coordinating social media, podcasts and just about every major convention that Marvel was presenting at. They found the right studio in Kabam to take on an ambitious mobile game.

 

On the development side Chris "Cuz" Parry was a huge fan of comics, but he was also known for rewriting the skateboard game genre. In a few years The Tony Hawk's Pro Skater series had earned almost half a billion dollars for Activision. The publisher then drove series into the ground (same thing could be said of the music game Rock Band). Fans were feeling burned out on the annual releases with the same tired mechanics. At the tail-end of Hawk's legacy the rival studio EA introduced a different type of game, known as SKATE. It was a breath of fresh air. It was several years in development. During the decline of Hawk franchise when many other skateboarding games came, and went. EA's title turned out to be more realistic, and more in tune with how skateboarding had progressed. Parry was working for Black Box studio then, and was a good reason why the game was a hit. He stayed in Vancouver and went over to Kabam where he helped redefine the mobile fighting game. First with Marvel Contest of Champions, and later on with the Transformers Forged to Fight.

 

Kabam Creative / Art Director Gabriel Frizzera was possibly the most influential of the new faces. The Brazilian grew up on a diet of comic books and dreamed that some day he would also be a creator. Little did he know just how much of an impact he would have. He collaborated with Marvel Writer Sam Humphries on shaping the Contest of Champions. The series started small but little by little Kabam released new characters, and features in the form of Chapters. The game had over 40 million downloads, a certifiable hit when it debuted in 2015. It passed $100 million in revenue that first year. That was more than double what Marvel Future Fight had generated in the same year. It may sound odd considering that MCC was free to download, and free to play. Like many of the most popular mobile games it actually made revenue from micro transactions. Audiences could spend a dollar here and there to unlock rare items, and collectibles. They could also "grind" at the game and earn these things over weeks of playing. Think about how people could spend $6 on coffee every day without thinking about it. Paying 99 cents for an in-game item was a bargain. Now multiply that occasional dollar across 40+ million downloads. As of this blog post MCC ranked 38th on the top grossing iPhone games, earning over $60,000 a day in revenue (10 times the revenue of Marvel Future Fight). But those daily totals could change overnight with the release of a new Marvel movie.

 

In 2017 Marvel Contest of Champions was ranked the eighth most successful Android game, earning over $170 million from its customers. The title had been the #1 ranked free to play game on several occasions. It recaptured the #1 spot, when it passed $3.1 million in player spending on July 4, 2018. Thanks to the introduction of the Ant-Man and Wasp. It coincided with the release of the movie. For the month prior to that it was still earning over $640,000 per day. There was another spike on Cyber Monday in 2018 when it earned over $3 million in one day. Estimates that the Contest of Champions had generated over $400 million since its debut could be very conservative. Kabam and Marvel were sitting on a cash cow. As confidence in the developers grew Kabam was granted more creative freedom. A 10-issue Marvel Contest of Champions comic book was released in 2015. A new collaboration was long overdue. Frizzera and Marvel artist Luke Ross worked together on the Digital Comic, The Young Elders Tale in 2018.


Frizzera created a unique backstory to the Collector, and turned the eccentric Elder of the Universe into one of the more sympathetic figures. It would not be the only thing that he and Kabam were allowed to create in the MCC sandbox. We shall explore how the Contest of Champions created a template for successful comic book mobile games in the next blog. If you would like to sponsor me please visit my Patreon page and consider donating each month, even as little as $1 would help make better blogs and even podcasts!
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